In the world of entrepreneurship, one is only limited by one’s imagination. As Peter J. Burns III often points out, he is a “serial start-up entrepreneur” but as an actual operator…not-so-much. What Peter loves to do and is actually pretty good at, is envisioning “for profit” opportunities and connecting-the-dots to make things happen.
One of Peter’s current ventures, in a unique vertical of luxury vacation villas, is on the cusp of some pretty high-velocity growth…thanks in part to the rapidly heating up of roll-ups in the vacation rental space. In the past months alone we’ve all read the headlines of AirBNB acquiring the largest luxury vacation rental operator, Luxury Retreats and just the other week, Peter learned of Travel Keys’ acquisition by Accor Hotels.
As part of his own luxury villa company’s growth strategy, he’s partnered up with a large travel aggregator with nearly 1, 000,000 hotels around the world in inventory. Peter is currently loading his nearly 1000 multi-million dollar vacation properties into the mix…becoming an exclusive offering to his Marketing Partner’s millions of travelers that book over $2billion in annual travel. It is Peter’s intention to be able to offer his travel feed, boasting everyday discounts of 20%-50% off the best Internet rates for all of these properties…including his spectacular villas to assorted “closed user groups.”
For Peter’s purposes, a “closed user group” is an affiliate network of “members” that all belong to a common company or group. Often the Company or Group offers special benefits to their membership…which his Marketing Partner (travel aggregator) currently offers to the employees of over 1000 corporations, as a Human Resources benefit. Peter J. Burns, III now seeks his own groups, which can be much smaller than the 100,000 minimum membership required to participate in his Marketing Partner’s network. Each smaller “closed user group” that is brought in can fit under Peter’s own relationship with his travel aggregator partnership agreement.
The thought process of bringing in numbers of his own “closed user groups” offering this extraordinary travel benefit that is passed on to their own membership, stimulated Peter to think of another rather interesting extension to this… Taking one’s list of Linked-In “contacts,” doesn’t each and every one of us actually have our very own “closed user group” of sorts?
If so, this can open each of us with our own collection of thousands of Linked-In contacts… some pretty interesting opportunities of our own. To wit: what business owner wouldn’t want to reap the benefit of traveling for 20%-50% less than they could achieve on their own and why not offer this benefit to their own employees? While at this time Peter can offer this travel benefit for free to his contacts, there will be a time in the not-so-distant future, that a “for profit” incentive may be offered to our “partners.” If interested in discussing how Peter & Co. may be able to benefit you, your company and your contacts’ companies…simply drop him a line at peter@EntCreditCard.com and he will speak to this.
Yet another opportunity to offer to his own network of thousands of Linked-In contacts and then expand through those contact’s own Linked-In networks is the offer of another start-up Peter J. Burns III came up within the months after the travel venture…the Entrepreneurs Credit Card. Which of us intrepid business owners couldn’t use up to $175,000 in working capital…all from just accessing the link www.EntCreditCard.com/grow? In this particular instance, literally every one of Peter’s several thousand contacts is both eligible themselves for the $175k line of credit (12–21 months interest-free) and there actually is a for-profit incentive for successful referrals for the Card product. If either you or any of your contacts need unsecured working capital by clicking a link and in 30 seconds learning if you’re approved and for how much ($25k-$175k)…reach out to Peter J. Burns III at peter@EntCreditCard.com and you all can chat.
So…that’s only a couple of ways how Peter can “monetize” his own Linked-in contacts with two of his own start-ups. How might you creatively “monetize” your own networks?
Food for thought…and profit!
Follow the “Adventures in Capitalism” of Peter J. Burns III at http://www.peterjburns3.com
Note: Previously published by Peter J. Burns III on Medium (2018)